Cane Cohen Chartered Financial Planners

How we are Paid

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There is no such thing as free advice - there is a cost attached to the purchase of every financial product, usually including a commission payment for the adviser. If commission was not included the product would have lower charges or premiums.
 
When taking advice, or arranging products, you should always be prepared for it to cost you some money - either directly or indirectly. As in most matters of course cheap does not necessarily equate to good quality or value.
 
"There is nothing in the world that some man cannot make a little worse and sell a little cheaper, and he who considers price only is that man's lawful prey."
                              John Ruskin
      English critic, essayist, & reformer (1819 - 1900)
Types of Adviser
 
There are three types of adviser -
  • the whole of the market;
  • from a limited number of product providers; or
  • single product provider or group of product providers.

An Independent Financial Adviser (IFA) must offer the Whole of the Market AND offer the choice of paying either by commission or by fee.

We are of course an independent financial adviser as we believe it is essential to be able to explore the all available products, providers and services on your behalf without restriction. 

You can read further about the different types of advice here.

How we are Paid
 
We are a fee-based practice, clearly demonstrating complete impartiality.
 
We will collect any commissions available for any new, or your existing, arrangements and use it to offset fees, passing the surplus on to you, our client.
 
Our fees follow the various stages involved in preparing, implementing and monitoring a financial plan for you as described on our new client's page.
 
The three advice stages are -
  • Initial meeting, analysis and Report preparation and presentation 
  • Agreement and implementation of a plan
  • Monitoring & review of the plan

Report preparation

For this we charge a nominal agreed fixed fee and this covers preparing a report and discussing this with you. You would usually pay the report fee after completing this stage. We do however offer a free and without obligation initial meeting to discuss your requirements and, if you wish, agree how to proceed and what the expected costs will be.

You will not incur any costs without being told how much these will be in advance and your agreeing to proceed. Our usual fee for this stage is £ 425.00, and this sum is usually exempt from vat, but can of course vary depending upon the nature and amount of work involved.

Our reports aim to exceed the minimum standards for a comprehensive financial plan as laid down by the Institute of Financial Planning.

If you wish you can download a copy of the IFA Promotion Free Consultation voucher (pdf).

Implementation

If actions are recommended, agreed and you ask us to then implement these for you then on completion of making the arrangements we charge an implementation fee. We will discuss and agree this with you before proceeding. This fee is usually a fixed sum. 

Where this stage involves the arrangement of products we will collect any commissions from products or providers and use it to offset your fees, passing any surplus back to you.

Monitoring & Review

Most plans and arrangements require some form of ongoing monitoring and review and for this client's pay a modest quarterly retainer to us, currently £75. Again however the level of retainer will reflect the value, type and extent of work expected for your affairs.

Where the arrangements are an investment, pension or similar portfolio we usually also charge a quarterly or half-yearly portfolio advice and management fee based upon the sums and work involved. These sums are often met by retaining sufficient commissions from the investment or pension product(s).

You can read further about our charges by reading our Key Facts documents available on our downloads page.

In many cases fee-based advice is actually cheaper than commission advice for the following reasons -

  • commission is based on the sums involved. Commission for an investment of £100,000 is usually 10x larger than for a £10,000 investment but the time involved may not be much greater.
  • commission advisers are only paid if they sell a product and not everyone they see buys a product. Therefore those client's who do buy have to subsidise those who do not buy. As a fee based adviser everyone pays their own way and there is no cross subsidy.

Commission based advice is therefore usually a better option for those who wish to buy only low value products or who are not sure if they will buy a product.

The only way to avoid the possibility of you having any concerns as to bias towards products or providers paying a higher commission is to employ a fee-based adviser.

In addition a fee-based adviser will always consider products and services that do not pay any commission, such as National Savings, Investment Trusts and Deposit accounts.

"It is unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better."

John Ruskin (1819 - 1900)

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Authorised and regulated by the Financial Services Authority.
 
 
Cane Cohen Ltd, Pean Hill Park, Pean Hill, Whitstable, Kent, CT5 3BJ
Telephone : 01227 379200    Fax: 01227 479009
 
All content on this site is for information only and no actions should be taken without first taking appropriately qualified advice. Cane Cohen Ltd accept no liability for actions taken, or plans made, based on the content of this site. The value of investments can fall as well as rise.